fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies. Our team has mastered a rare combination of consultancy, technical skills, and marketing expertise to offer high value, data-based services to our clients. Headquartered in Paris, with deep European roots, we operate across 3 time zones from our 10 offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore, and New York.
fifty-five 由 300 多名数字领域专家组成,包括数字顾问、追踪与媒体专家、工程师和数据科学家。他们通力合作,为全球各行各业的品牌提供高水平的营销咨询和技术支持。

在步入我们今天所知的数字时代之前,您是否知道,当时有55%的顾客走进实体店后会带着购买的商品离开?这一比例远高于当今电商网站上的转化率。实体零售与电商成功率之间的差距,正是我们之所以将公司命名为“fifty-five”的原因——这一切都源于我们在各大品牌中持续观察到的这一关键数据。 我们的使命是帮助品牌利用数字资产弥合这一差距,因为数字渠道并非与实体精品店相互竞争。相反,当您利用数据在线上与线下世界之间创造协同效应,从而助力业务增长时,真正的魔力便会显现。
We are a proud member of The Brandtech Group, which helps brands do their marketing better, faster, and cheaper using the latest technology.
我们认为,数据是一项重要资产,而企业应当享有其所有权。在将数字资产分配至各部门并投入使用时,须遵循透明和可操作性原则
我们认为,企业应当理解并掌控如何使用数据和科技(广告科技和营销科技),并借此提供个性化的品牌体验
We believe that a brand’s ability to innovate is critical for them to excel in today’s multi-channel, connected world. And we believe innovation relies on 3 bedrocks: data, technology, and creativity.

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